[Three Cents Worth #267 NY] NYC Sets New Record Average Sales Price

August 5, 2014 | 3:17 pm | curbed | Charts |

It’s time to share my Three Cents Worth (3CW) on Curbed NY, at the intersection of neighborhood and real estate in the capital of the world…and I’m here to take measurements.

Check out my 3CW column on @CurbedNY:

Although our NYC market reports only cover Manhattan, Brooklyn, and Queens, I also track Staten Island and The Bronx for fun. For the second quarter 2014 NYC analysis, I observed two new records:

1. The average sales price for NYC residential real estate (co-ops, condos and 1-3 family sales) reached a record $975,441 (pink line).

2. The average sales price for NYC residential real estate excluding Manhattan reached a record $542,216 (orange line).



2q14NYC-ASPspread [click to expand charts]


My latest Three Cents Worth column on Curbed: NYC Sets New Record Average Sales Price [Curbed]

Three Cents Worth Archive Curbed NY
Three Cents Worth Archive Curbed DC
Three Cents Worth Archive Curbed Miami
Three Cents Worth Archive Curbed Hamptons

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A Fifth Avenue Co-op’s 87-Year Price Increase was 3.6X Rate of Inflation

August 1, 2014 | 6:30 am | nytlogo |

960fifth$450krecord-1927

[click to expand]

A few months ago there was a record $70M sale of a penthouse co-op sale at 960 Fifth Avenue.  The purchaser paid $5M over list price.

While doing some research I ran across an article in the New York Times archive that described a record Manhattan sale of $450,000 in the same building in 1927.  The apartment was located on the 10th and most of the 11th floor in the same building (aka 3 East 77th Street).

Based on the unit description, I believe this to be Apartment 10/11B which last sold for $21,000,000 on July 24, 2013.   Using the BLS calculator for CPI, a $450,000 sales price in 1927 adjusted for inflation to 2014 dollars would be $6,164,043 or an increase of 1,270%.

However the apartment sold for $21,000,000. an increase of 4,567% or 3.6 times the rate of inflation.

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My Bloomberg View Column: Housing Data Is Old and Moldy

July 31, 2014 | 11:32 am | BloombergViewlogoGray | Articles |

BVlogo

After being pummeled with confusing sound bits after the release of Monday’s Pending Home SalesIndex by the NAR and the S&P/Case Shiller Index, I thought it was time to set the record straight on the applicability of this research.

This is my second column for Bloomberg View: Housing Data Is Old and Moldy


My Bloomberg View RSS feed.

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North America Leads Luxury Housing Trends in 2Q14 – Knight Frank

July 30, 2014 | 12:34 pm | delogo |

KFpgci2q14NA

Knight Frank published their quarterly Prime Global Cities Index today and North America led the way as a region with a 14.5% rise in prices. “Prime” translates to “Luxury” in US housingspeak. We provide research for their Manhattan and Miami results through the Elliman Reports we prepare.

The report conclusion succinctly summarizes the state of high end housing today and speaks to the global phenomenon:

…the index’s annual increase of 6.2% in the year to June is above the long-run average of 4.6% recorded since Lehman’s collapse in the third quarter of 2008, underlining the extent to which prime property has become a favoured asset class globally.

Here’s the table…

KFpgci2q14
[click on table to open report]

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My First Post on Bloomberg View: Homebuying Gets a Housecleaning

July 28, 2014 | 9:28 pm | BloombergViewlogoGray | Columns |

BVlogo

I was recently approached by Bloomberg View, the editorial arm of Bloomberg LP, to provide commentary on the housing market. I seem to be in good company.

Although their well oiled machine began to append my additional title “Bloomberg Contributor” earlier in the month when being sourced, it wasn’t an oversight on their part. I didn’t submit my first post until last week. It took me a few weeks to get my groove on as I was in the midst of a 2Q14 market report release gauntlet.

Last Wednesday evening I wrote my first post about Lawrence Yun’s attendance at the Zillow Housing Forum and how NAR had become just one of the crowd, and the symbolism of it all. I got the idea when I was sent the Zillow e-vite to attend the conference and I noticed that Yun was to speak.

Excited, I submitted my first post on Thursday morning, unfortunately just before the Zillow-Trulia bombshell deal jumped into the headlines. So I needed to add this new twist – which thankfully made my original point even stronger. I re-wrote my first post and it was placed online last Friday.

Here is the first column of hopefully many to come: Homebuying Gets a Housecleaning


My Bloomberg View RSS feed.

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If Choosing Suburbs: Surge in NYC High Wage Earners Choosing NY-NJ-CT

July 21, 2014 | 2:11 pm |

IBOmoversstudy2014
[click to expand]

According to New York City’s IBO, in 2012, there were actually 5 times more moves to Florida than to adjacent Connecticut.

However when breaking the movers into 2 categories: households with real income below and above $500,000, the results really change. New York, New Jersey and Connecticut enjoyed a large increase of high income movers from New York City. The California market share in this category of movers collapsed.

But it is important to recognize that the high wage earners only represent 1.8% of total movers. Florida is still the third most popular destination for movers from NYC who are mere mortals.

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Manhattan Inventory: This is what I mean by rising, but not enough

July 14, 2014 | 9:17 am | Charts |

2q14Manhattan-inventorybyMonth

Yes, inventory is rising off the crazy lows of the past 2 years, but supply is still, well, low.

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Adding Queens To Our Manhattan/Brooklyn Rental Report

July 14, 2014 | 9:12 am | delogo | Reports |

Rental_0614

We’ve expanded the Elliman rental report to include Queens this month and added additional metrics for Manhattan and Brooklyn.

MANHATTAN
- Prices increased for 4th consecutive month after year end lull.
- Median rent is at highest point in more than 5 years.
- The vacancy rate was lowest June in 5 years.
- Use of concessions continued to fall, now at nominal levels.
- Marketing times and negotiability continued to fall.
- Luxury market outperformed the overall market.

BROOKLYN
[North, Northwest, East Regions]
- Median rental price up year over year for 13 consecutive months.
- Rents hovering near record highs but have remained stable since beginning of year.
- New rentals surged indicating resistance to price increases at time of renewal.
- Nominal use of concessions by landlords.
- Overall market outperformed luxury market, price growth stronger in smaller units.
- Manhattan-Brooklyn rental price gap remained at $500, more than the $210 record low in February but less than half of 2008 level.

QUEENS
[Northwest Region]
- Median rental price year-over-year slipped after 4 consecutive monthly increases.
- Shift in mix to smaller units (60.2% share of 1-bedrooms) pulling down overall prices.
- Nearly half of the rental stock is located in new development buildings.
- Overall market outperformed luxury market, price growth stronger in smaller units.
- Marketing time slipped as listing discount remained nominal.


The Elliman Report [Miller Samuel]
Miller Samuel Aggregate Database [Miller Samuel]
Chart Gallery [Miller Samuel]


2Q14 Brings Mixed Regional Messages – Brooklyn, Queens and Westchester/Putnam Reports

July 14, 2014 | 8:53 am | delogo | Reports |

If you’ve been:

A. Pouring over state maps of pet ownership
B. Watching the World Cup
C. Watching the Tour de France
D. Fretting about the Russell Stover purchase

Then you may have missed last week’s market report releases for Brooklyn, Queens and Westchester/Putnam Reports. These are part of the report series I’ve been writing for Douglas Elliman since 1994 (20 years!). The reports have a new look – hope you like them.

Click on graphics to open them.

Brooklyn_2Q_2014

BROOKLYN SALES MARKET Brooklyn housing prices continue to set new records, due to rising sales and low inventory. The median sales price of a Brooklyn residential property increased 4.5% to a record $575,000 from the same period last year. Average sales price also set a new record, rising 16.6% to $783,296 from the prior year quarter. Median sales price is now 6.5% above the $540,000 market peak reached in the third quarter of 2007 before the 2008 Lehman “tipping point.” Although this is the 7th consecutive quarter with year-over-year gains in median sales price, the first two quarters of 2014 posted smaller single-digit gains than the double-digit gains of the preceding 5 quarters…

Queens_2Q_2014

QUEENS SALES MARKET The Queens housing market took a breather after 6 consecutive quarters of rising sales. There were 2,404 sales in the second quarter, 3.6% less than the same period last year. Year to date, the number of sales remained 14.2% higher than the same period last year due to the sharp rise in first quarter sales activity. Despite the decline, listing inventory continued to fall for the 13th consecutive quarter. There were 5,892 listings at the end of the second quarter, 5.3% less than the same period last year. As a result of the combination of declining sales and falling inventory, the pace of the market remained stable…

Westchester_2Q_2014

WESTCHESTER/PUTNAM SALES MARKET Westchester single family contract activity was higher than prior year levels as severe winter weather conditions pushed first quarter pending sales into the second quarter. Despite the 16.7% decline in closed home sales, total contracts expanded 3.9% from the prior year quarter and jumped 51.9% from the prior quarter. The rise in contracts from first to second quarter was higher than the 35.5% average increase of the prior 2 years. Listing inventory expanded 7.9% to 3,905 rising from the low water mark set in 2013…


Miller Samuel Aggregate Database [Miller Samuel]
Market Chart Gallery [Miller Samuel]


…and the Home Seller will give you a Free Tesla!

July 12, 2014 | 7:26 pm | nymaglogo |

SodFarmtractor

Back when I was in college, a good friend of mine owned a large Michigan sod farm with his father – acres and acres of putting green quality sod. They wanted to upgrade their big tractor so I joined him on his visit to the local tractor dealership – International Harvester (my parents tell me I am a distant – really distant – relative of John Deere).

1979IHscout

[Source: Hemmings]

The tractor they were looking at included air conditioning and a surround sound stereo system. It was impressive. The salesman said that if they bought the tractor that month the dealership would throw in an International Harvester truck.

My friend’s comment to me under his breath was something along the lines of “looks like we are actually buying the truck too.”

Jhoanna Robeledo’s New York Magazine piece on the guy who throws in a Tesla if you buy his condo talks about this marketing technique.  Using a Tesla is buzz worthy as a well thought of brand – after all marketing is about getting eyeballs on the listing – but is it effective?  Does this technique actual sell properties?

In my view throwing in such a large concession is a red flag signifying the property is over priced enough to cover the seller’s cost of the “gift.”

Econ 101:  There is no such thing as a free lunch.

We’ve seen this marketing gimmick attempted with other cars such as a Prius, a Porsche, a Cadillac and Ferrari.

The funny thing is, you never read a follow-up article that shows how this marketing technique/gimmick was successful.

JohnDeereLM

A buyer for the condo in Jhoanna’s article would have the financial wherewithal to buy their own Tesla and likely isn’t thinking about buying a car during their visit to the property.

We don’t see these extreme marketing gimmicks tried with low margin properties. “If I buy this $75,000 condo I get a free Tesla!” Of course not – the condo seller in this “Tesla” story is telegraphing to a potential buyer the listing is over priced.

Yes, in a typical suburban transaction, a seller may throw in a used lawnmower to close the sale, but this is not something that is usually promoted during the actual marketing of the property.

NEWSFLASH Buyers are a lot smarter than this Tesla-giving away seller is giving them given credit for.

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