North America Leads Luxury Housing Trends in 2Q14 – Knight Frank

July 30, 2014 | 12:34 pm | delogo |

KFpgci2q14NA

Knight Frank published their quarterly Prime Global Cities Index today and North America led the way as a region with a 14.5% rise in prices. “Prime” translates to “Luxury” in US housingspeak. We provide research for their Manhattan and Miami results through the Elliman Reports we prepare.

The report conclusion succinctly summarizes the state of high end housing today and speaks to the global phenomenon:

…the index’s annual increase of 6.2% in the year to June is above the long-run average of 4.6% recorded since Lehman’s collapse in the third quarter of 2008, underlining the extent to which prime property has become a favoured asset class globally.

Here’s the table…

KFpgci2q14
[click on table to open report]

Tags: ,


My First Post on Bloomberg View: Homebuying Gets a Housecleaning

July 28, 2014 | 9:28 pm | BloombergViewlogoGray | Columns |

BVlogo

I was recently approached by Bloomberg View, the editorial arm of Bloomberg LP, to provide commentary on the housing market. I seem to be in good company.

Although their well oiled machine began to append my additional title “Bloomberg Contributor” earlier in the month when being sourced, it wasn’t an oversight on their part. I didn’t submit my first post until last week. It took me a few weeks to get my groove on as I was in the midst of a 2Q14 market report release gauntlet.

Last Wednesday evening I wrote my first post about Lawrence Yun’s attendance at the Zillow Housing Forum and how NAR had become just one of the crowd, and the symbolism of it all. I got the idea when I was sent the Zillow e-vite to attend the conference and I noticed that Yun was to speak.

Excited, I submitted my first post on Thursday morning, unfortunately just before the Zillow-Trulia bombshell deal jumped into the headlines. So I needed to add this new twist – which thankfully made my original point even stronger. I re-wrote my first post and it was placed online last Friday.

Here is the first column of hopefully many to come: Homebuying Gets a Housecleaning


My Bloomberg View RSS feed.

Tags: , , ,


If Choosing Suburbs: Surge in NYC High Wage Earners Choosing NY-NJ-CT

July 21, 2014 | 2:11 pm |

IBOmoversstudy2014
[click to expand]

According to New York City’s IBO, in 2012, there were actually 5 times more moves to Florida than to adjacent Connecticut.

However when breaking the movers into 2 categories: households with real income below and above $500,000, the results really change. New York, New Jersey and Connecticut enjoyed a large increase of high income movers from New York City. The California market share in this category of movers collapsed.

But it is important to recognize that the high wage earners only represent 1.8% of total movers. Florida is still the third most popular destination for movers from NYC who are mere mortals.

Tags: ,


Manhattan Inventory: This is what I mean by rising, but not enough

July 14, 2014 | 9:17 am | Charts |

2q14Manhattan-inventorybyMonth

Yes, inventory is rising off the crazy lows of the past 2 years, but supply is still, well, low.

Tags: ,


Adding Queens To Our Manhattan/Brooklyn Rental Report

July 14, 2014 | 9:12 am | delogo | Reports |

Rental_0614

We’ve expanded the Elliman rental report to include Queens this month and added additional metrics for Manhattan and Brooklyn.

MANHATTAN
- Prices increased for 4th consecutive month after year end lull.
- Median rent is at highest point in more than 5 years.
- The vacancy rate was lowest June in 5 years.
- Use of concessions continued to fall, now at nominal levels.
- Marketing times and negotiability continued to fall.
- Luxury market outperformed the overall market.

BROOKLYN
[North, Northwest, East Regions]
- Median rental price up year over year for 13 consecutive months.
- Rents hovering near record highs but have remained stable since beginning of year.
- New rentals surged indicating resistance to price increases at time of renewal.
- Nominal use of concessions by landlords.
- Overall market outperformed luxury market, price growth stronger in smaller units.
- Manhattan-Brooklyn rental price gap remained at $500, more than the $210 record low in February but less than half of 2008 level.

QUEENS
[Northwest Region]
- Median rental price year-over-year slipped after 4 consecutive monthly increases.
- Shift in mix to smaller units (60.2% share of 1-bedrooms) pulling down overall prices.
- Nearly half of the rental stock is located in new development buildings.
- Overall market outperformed luxury market, price growth stronger in smaller units.
- Marketing time slipped as listing discount remained nominal.


The Elliman Report [Miller Samuel]
Miller Samuel Aggregate Database [Miller Samuel]
Chart Gallery [Miller Samuel]


2Q14 Brings Mixed Regional Messages – Brooklyn, Queens and Westchester/Putnam Reports

July 14, 2014 | 8:53 am | delogo | Reports |

If you’ve been:

A. Pouring over state maps of pet ownership
B. Watching the World Cup
C. Watching the Tour de France
D. Fretting about the Russell Stover purchase

Then you may have missed last week’s market report releases for Brooklyn, Queens and Westchester/Putnam Reports. These are part of the report series I’ve been writing for Douglas Elliman since 1994 (20 years!). The reports have a new look – hope you like them.

Click on graphics to open them.

Brooklyn_2Q_2014

BROOKLYN SALES MARKET Brooklyn housing prices continue to set new records, due to rising sales and low inventory. The median sales price of a Brooklyn residential property increased 4.5% to a record $575,000 from the same period last year. Average sales price also set a new record, rising 16.6% to $783,296 from the prior year quarter. Median sales price is now 6.5% above the $540,000 market peak reached in the third quarter of 2007 before the 2008 Lehman “tipping point.” Although this is the 7th consecutive quarter with year-over-year gains in median sales price, the first two quarters of 2014 posted smaller single-digit gains than the double-digit gains of the preceding 5 quarters…

Queens_2Q_2014

QUEENS SALES MARKET The Queens housing market took a breather after 6 consecutive quarters of rising sales. There were 2,404 sales in the second quarter, 3.6% less than the same period last year. Year to date, the number of sales remained 14.2% higher than the same period last year due to the sharp rise in first quarter sales activity. Despite the decline, listing inventory continued to fall for the 13th consecutive quarter. There were 5,892 listings at the end of the second quarter, 5.3% less than the same period last year. As a result of the combination of declining sales and falling inventory, the pace of the market remained stable…

Westchester_2Q_2014

WESTCHESTER/PUTNAM SALES MARKET Westchester single family contract activity was higher than prior year levels as severe winter weather conditions pushed first quarter pending sales into the second quarter. Despite the 16.7% decline in closed home sales, total contracts expanded 3.9% from the prior year quarter and jumped 51.9% from the prior quarter. The rise in contracts from first to second quarter was higher than the 35.5% average increase of the prior 2 years. Listing inventory expanded 7.9% to 3,905 rising from the low water mark set in 2013…


Miller Samuel Aggregate Database [Miller Samuel]
Market Chart Gallery [Miller Samuel]


…and the Home Seller will give you a Free Tesla!

July 12, 2014 | 7:26 pm | nymaglogo |

SodFarmtractor

Back when I was in college, a good friend of mine owned a large Michigan sod farm with his father – acres and acres of putting green quality sod. They wanted to upgrade their big tractor so I joined him on his visit to the local tractor dealership – International Harvester (my parents tell me I am a distant – really distant – relative of John Deere).

1979IHscout

[Source: Hemmings]

The tractor they were looking at included air conditioning and a surround sound stereo system. It was impressive. The salesman said that if they bought the tractor that month the dealership would throw in an International Harvester truck.

My friend’s comment to me under his breath was something along the lines of “looks like we are actually buying the truck too.”

Jhoanna Robeledo’s New York Magazine piece on the guy who throws in a Tesla if you buy his condo talks about this marketing technique.  Using a Tesla is buzz worthy as a well thought of brand – after all marketing is about getting eyeballs on the listing – but is it effective?  Does this technique actual sell properties?

In my view throwing in such a large concession is a red flag signifying the property is over priced enough to cover the seller’s cost of the “gift.”

Econ 101:  There is no such thing as a free lunch.

We’ve seen this marketing gimmick attempted with other cars such as a Prius, a Porsche, a Cadillac and Ferrari.

The funny thing is, you never read a follow-up article that shows how this marketing technique/gimmick was successful.

JohnDeereLM

A buyer for the condo in Jhoanna’s article would have the financial wherewithal to buy their own Tesla and likely isn’t thinking about buying a car during their visit to the property.

We don’t see these extreme marketing gimmicks tried with low margin properties. “If I buy this $75,000 condo I get a free Tesla!” Of course not – the condo seller in this “Tesla” story is telegraphing to a potential buyer the listing is over priced.

Yes, in a typical suburban transaction, a seller may throw in a used lawnmower to close the sale, but this is not something that is usually promoted during the actual marketing of the property.

NEWSFLASH Buyers are a lot smarter than this Tesla-giving away seller is giving them given credit for.

Tags: , , , , , , , ,


2Q14 Manhattan Sales Market: More Supply, But Not Even Close to Enough

July 1, 2014 | 5:55 pm | delogo | Charts |

Manhattan_2Q_2014

Today Douglas Elliman published the Elliman Report on Manhattan Sales that I author. This quarterly report is part of an evolving market report series I’ve been writing for Douglas Elliman since 1994 (20 years!).

Incidentally, we are tweaking the visual aspects of this Elliman report series – we do this every few years. We added a dashboard to provide at-a-glance information but expanded and yet consolidated the text to be one comprehensive section. I expanded the size of the charts but kept the matrix tables just about the same. Since this is a labor of love and a work in progress, please feel free to send along suggestions.

Key Points
- Sales increased for the 7th consecutive quarter, but less at a lower rate than the 27.6% average quarterly increase of the prior 4 quarters.
- Median sales price for co-ops increased 9% as consumer sought out greater affordability as condos increased 0.8%.
- Inventory is up from last year’s near record low. The inventory bottom appears to have been reached in 4Q 2013.
- There were 45.9% listings that sold at or above list price, the largest market share in nearly 6 years.
- Luxury price increases out paced the overall market.
- Sellers are being both motivated and enabled to list as a result of rising prices.
- Mortgage lending remains significantly challenging to buyers.

Here’s an excerpt from the report:

Manhattan housing prices continued to press higher, driven by low inventory and seven consecutive quarters of year-over-year sales growth. Mortgage rates have drifted lower, nearly returning to their prior year levels while the local economy has added jobs and international demand for product has been relentless. The luxury market showed the most price gains as more new development product has begun to close…

Here is some context on the lack of inventory [click each chart to expand]:

2q14Manhattan-inventorybyMonth

2q14Manhattan-inventorySPLIT


The Elliman Report: 2Q14 Manhattan Sales [Miller Samuel] Miller Samuel Aggregate Database [Miller Samuel] Market Chart Gallery [Miller Samuel]


Rocket Ship: Manhattan New versus Existing Average Sales Price

July 1, 2014 | 8:49 am | Charts |

2q14Manhattan-newexisting
[click to expand]

I’ll let this soak in.

New development sales are significantly detached from the balance of the market. I selected average sales price to exaggerate the trend to make my point.

Tags: ,


Cluttering Luxury Housing Markets with Listings Made for TV – Manhattan Edition

June 28, 2014 | 4:55 pm | wsjlogo |

wsjbpcphlistingterrace
[Source: WSJ]

A little over a week ago the WSJ’s Candace Taylor broke the story about 3 contiguous listings to be marketed together at the top of a 15-year old ground lease condo in Battery Park City for $118,500,000.  At 15,434 square feet, that works out to $7,678 per square foot.  CNBC’s Robert Frank provides more details in a video tour that was broadcast shortly after the story broke.

Normally I don’t bother to do the math on this sort of thing but after the Cityspire listing a while back, I thought I’d tweak my thinking a bit as the luxury market gets more than its fair share of confusing “milestones.”

Doing the Math
Here’s my listing price logic using content in the near viral news coverage of the record Battery Park City listing – I break down the 3 units:

$56,500,000 ($7,406/sqft) listing - 7,628 sqft 5-bed listed last year for 5 days and removed.

$11,700,000 ($3,330/sqft) purchase - 3,513 3-bed in April 2014.

$19,000,000 ($4,425/sqft) listing – 4,293 sqft 4-bed $23M January listing dropped to $19M, then removed.

$87,200,000 is the aggregate total for the 3 units that total 15,434 square feet ($5,640/sqft). The current list price of $118,500,000 represents a $31,300,000 premium for the combination of all 3 units before we might assume the millions in renovations to combine if you believe that the $87,200,000 total is what aggregate of the individual properties are worth.

Given the $3,330 ppsf recent sales price of the 3-bed and the unable to be sold for $4,293 ppsf after 6 months on market 4-bed and the not-market tested 5 day listing period 5-bed at $7,406, I can’t figure out how the listing agent gets to $7,678 ppsf as an asking price for all 3 together before the cost of renovation to combine? Perhaps the seller set the price.

The listing broker tells us that the pricing “is justified by the square footage“, as well as the views and building’s amenities.”

Got it.

Tags: , , , , , ,