[a la mode] I Find Myself in an Ad for Appraisal Software

Posted by Jonathan Miller - Monday, July 9, 2012, 11:45 AM

A few months ago one of the largest appraisal software vendors out there, a la mode, reached out to me to appear in their advertisements as a neutral real-world user. a la mode claims that half the appraisers in the United States use their products. The ad is currently placed as the starting image on their home page. This is the first iteration with more to come in print and on the web.

Celebrating 26 years as a technology leader, a la mode develops desktop, mobile, and Web tools for the real estate and mortgage industries. a la mode’s mission-critical products are used by hundreds of thousands of appraisers, agents, inspectors, and lending professionals to complete the nation’s real estate transactions. a la mode’s state-of-the-art offices are located in Salt Lake City, Oklahoma City, and Washington, DC.

My firm has been using alamode software since 2007 when we stopped developing our own (after 20 years of doing so) and their solution works very well for us.

Over the past decade the appraisal industry has changed rapidly and it got to the point where there were too many form changes, technology requirements and time spent working on it to justify developing our own software anymore.

After all, as my sister (who is also one of my partners) pointed out to me, Miller Samuel is an appraisal firm, not a software company.

So noted.

a la mode home page [a la mode]