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What Are You On? Lance Armstrong and Power of Marketing

Posted By Jonathan Miller On January 20, 2013 @ 11:33 am In Time Out | 2 Comments

By now I think most of us have been nearly worn out by all the coverage ^[1] of the “Doprah” interview ^[2] last week with the play by play daily snippets leaked before the interview actually aired.

I won’t pontificate because there is plenty of that. I just want to show you the 30 second video I’ve watched hundreds of times for inspiration since it aired a decade ago. While he’s never been my “hero,” he has been an inspiration. The video takes on a whole new meaning now.

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[1] all the coverage: http://edition.cnn.com/2012/10/22/sport/lance-armstrong-profile-cycling-usada/index.html

[2] “Doprah” interview: http://www.guardian.co.uk/commentisfree/2013/jan/18/oprah-winfrey-lance-armstrong-interview

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