Matrix Blog

Humor or Whimsy

Aspirational Marketing: Best Hamptons Magazine Cover Ever

July 8, 2015 | 10:49 am | Favorites |

As I was exiting Grand Central Terminal on my way to work, and Timeout New York was being passed out to commuters. Their now-free magazine cover caught my eye:

In this week’s issue of Time Out New York, we prove the Hamptons don’t have to be douchey.

[click to expand]


“Save the Moguls” Attack Ad Goes After @Airbnb

July 7, 2015 | 2:51 pm |

Cracks in the “sharing economy” are forming.

As reported on Airbnb — and real estate big shots — where it hurts” Inman News…

The ad says that nearly half of the revenue from the site goes to “real estate moguls,” a figure taken from the New York State Office of the Attorney General’s “Airbnb in the City” report from October 2014.

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Adventures in Branding: NY Yankees Style

April 28, 2015 | 2:16 pm | Favorites |

Love this email our company just received to our general mailbox…no, we’re not going to take advantage of this opportunity – as much as I love the Yanks.



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Wired’s Phallic Take on the High-Rise Boom

March 2, 2015 | 9:27 am |

When first moving to New York City in the mid-1980s I remember seeing this epic quote in New York Magazine:

“You know what this business is all about? Weenie-waving. Everyone does it. I do too.” -real estate developer Bruce Eichner

Fast forward to the latest copy of Wired Magazine with the theme “Sex in the Digital Age.” The real estate angle includes a mandatory SuperTall building graphic with the theme embedded subtitle.



Nathan Pyle’s NYC Basic Tips & Etiquette Book Is Like A Diagonally Cut Sandwich

May 4, 2014 | 6:04 pm | Books |

[Source: Buzzfeed]

My friend Nathan Pyle, author of the best selling NYC Basic Tips & Etiquette Book is now embarked on a new journey as the graphics guy at Buzzfeed.

Don’t forget to buy his book so he can continue to be inspired to give us these types of insights.

My personal favorite:

But there are so many more to learn from…















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Nathan Pyle’s NYC Basic Tips & Etiquette Book Tour Captures Hearts & Minds

April 25, 2014 | 10:23 am | Books |


My friend Nathan Pyle‘s book NYC Basic Tips & Etiquette is selling out at The Strand and is hovering at around #100± on Amazon overall, #1 in travel and #1 in comics. He’s so modest that he doesn’t realize how amazing it is to have Harper Collins/William Morrow behind the marketing – and they approached him! Even cooler that he gave my wife and I a shoutout in the book!

Here’s the book saga timeline (ie Facebook page).

Here’s a fun interview on CBS 2 New York TV:



Nathan Pyle’s NYC Basic Tips and Etiquette Book Now Available!

April 16, 2014 | 11:13 pm | Books |

SMALL_COVER_d My friend Nathan Pyle has penned a book: NYC Basic Tips and Etiquette that should be required reading, well at least required viewing for:

  • anyone living in NYC, or
  • anyone planning to visit NYC, or
  • anyone who’s ever read anything about NYC, or
  • anyone who hasn’t thought about going to NYC someday, or
  • anyone not planning to visit NYC, or
  • anyone who’s never read anything about NYC, or
  • well, anyone.

You get what I mean. This book is clearly for everyone.


You can check it on on his Facebook page or actually buy it on Amazon.

He’s come a long way from making selfie-videos of his basketball dunking prowess. I’ve long been a fan of his art. Nathan combines nice Midwestern sensibilities (he’s from Ohio) with street smarts, artistic talent and a dab of humor.

In fact Nathan’s only shortcoming is his siding with the “GIF” (Graphics Interchange Format) pronunciation camp while I am squarely in the “Sounds like “Jif” as in the peanut butter AND confirmed by the inventor of the “GIF” camp who said, and I quote:

“It’s pronounced JIF, not GIF.”

And the word is getting out, in newspapers, an AMA on Reddit on radio/podcast, etc.

Here are a few samples, I plan to revisit his artwork over the next few weeks. The book even provides instructions on where to eat pizza on a busy sidewalk!!! C’mon people, the value add for that alone is worth well above the very modest price! Here are a few samples…





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Weekend Reset: How To Be Creative

March 23, 2014 | 3:48 pm |

John Cleese, Monty Python Icon, on How to Be Creative

While this 1991 video doesn’t really fit into the general theme of Matrix, it simply isn’t what you think it is – and you don’t need to be a Monty Python Fan.

Get into “open mode” from “closed mode” by getting some quiet time and watching this clip when you get a chance.


Barry Ritholtz over at The Big Picture shared a more recent and shorter version of the speech.

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Best Real Estate Lawsuit Prose EVER

February 24, 2014 | 1:20 pm |


Here’s an excerpt from a recent lawsuit for a NYC property that struck me as high art (modified to keep parties private).

…During the same timeframe in which the Sponsor insisted it was unable to restore service to the Condominium, it was somehow possible to locate and rescue 33 trapped miners in a remote region of Chile.


Future Appraiser Discovered by String Cheese Incident

July 2, 2013 | 3:04 pm |

No not the jam band.

One of my sons texted this image to me without an accompanying description – it clearly reflects his potential appraisal skills.

…2 different sized pieces of string cheese still attached by the packaging…demonstrates he has the:

-Curiosity to stop grazing in the refrigerator long enough to take a picture
-Ability to identify significant variances in otherwise generally similar products
-Skill to capture the image clearly so the reader can observer the disparity
-Joy of seeing something trivial and sharing it with others

An appraiser in the making….


[Nathan Pyle] “NYC Basic Tips & Etiquette” as Rotating GIFS

March 26, 2013 | 1:59 pm | Books |

My friend and crazy talented artist Nathan Pyle created a series of rotating gifs that should prove useful to those who just moved to the big city.

For a bunch more, check out Nathan Pyle‘s collection.

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Talking Heads: Burning Down The House, S&P Style

February 5, 2013 | 4:48 pm | nytlogo |

As the credit world was unraveling around them, email communications between analysts at S&P seems to be pretty damming to their neutrality position. And finally now the lawsuit. There’s a fascinating re-write of the great Talking Heads song “Burning Down The House” by an S&P analyst.

I’ve got the entire Talking Heads catalogue on my iPhone and I’ll bet that David Byrne and the rest of the ‘Heads never imagined their music would used to describe a global credit bubble.

Here is the S&P email with the revised lyrics – as the credit world was imploding…

“With apologies to David Byrne…here’s my version of “Burning Down the House”

“Watch out
Housing market went softer
Cooling down
Strong market is now much weaker
Subprime is boi-ling o-ver
Bringing down the house

Hold tight
CDO biz — has a bother
Hold tight
Leveraged CDOs they were after
Going — all the way down, with
Subprime mortgages

Own it
Hey you need a downgrade now
Huge delinquencies hit it now
Bringing down the house.”

Wow. Their other songs like “Wild Wild Life”, “Road to Nowhere”, and “Psycho Killer” might have also done the trick.

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