Apparently Google search patterns for real estate terms is highly seasonal (hat tip Big Picture) – while it doesn’t track exactly with sales activity or prices, it clearly shows that the race is on at the beginning of the year no matter how week the market is and doesn’t dissipate until right after July 4th. The level of search activity changes but the seasonal patterns are consistent.
Of course, web traffic for WeightWatchers.com is also seasonal. After a barrage of holiday eating, there is nothing like a New Year’s resolution to lose weight. Like housing, the race to lose weight begins in January of each year.
What’s curious though, is that WeightWatcher traffic has been rising year over year (I only have two years of info) while the housing market has been falling year over year.
Conclusion? Stress over housing market/economy leads to the need for more dieting.
Tags: Barry Ritholtz