Trulia has launched a new feature set to compliment their already robust listing search engine, providing marketing opportunities to agents and useful ground level information to consumers. They continue to provide tools that enhance the experience, rather than cramming things into the search engine window. Yuck. It seems that only yesterday Trulia was in beta. Its come of age with more than 2M listings and nearly that many monthly users.
Perhaps one of the greatest strengths of the Trulia experience, aside from the power of the engine and tools, is the interface. Clean, simple and powerful. Thats one of the reasons I accepted their invitation to be on their advisory board last year. Sami, Pete & Co. are very focused on making things simple but powerful (I guess thats why I am also a Macintosh nut). There is more coolness to follow.
The summary of the rollout on the Trulia Blog should be up soon. Some of the highlights are described below:
Trulia Voices Perhaps the most innovative enhancement, which was in the works for a long time, is the Trulia Voices feature. Its an eBay – like experience which allows users to ask questions and provide answers, get rated and seek out experts. (light bulb turns on) Agents have the opportunity to become known as experts in their particular market, which is what angents are really trying to do in their own blogs, but benefit from the high influx of traffic that Trulia generates. Web 2.0 thats actually useful.
Trulia Trends This is something that is near and dear to my heart because it gives real estate junkies the ability to slice and dice locations. Sort of the Rolling Stone Magazine album chart for real estate. You can look at the strongest and weakest cities in terms of median listing price, ranked by popularity, changes by price and search requests. This is using the monthly data generated in the monthly Trulia Trends report that I helped develop. Neat stuff.
TruliaStats The widgets that Trulia provides the users are powerful. These aren’t new but are really cool and leverage the power of the search engine to your own web site. Being a fan of charts, the TruliaStats widget is my favorite.
Ok, enough of the lovefest. Back to work.