- Miller Samuel Real Estate Appraisers & Consultants - https://www.millersamuel.com -

Agent Marketing: Vacuuming Sucks And Thats Not All

Good grief. I hate vacuuming. I hate ironing even more, no matter how extreme [1].

There was an interesting article by June Fletcher in the WSJ called The Gofer Broker [2] which basically said:

With the housing market in a dive and homes lingering unsold for months, the relationship between real-estate agents and their clients is beginning to change. Both buyers and sellers are demanding more from their brokers, and getting it.

What can this mean?

Are the days of full service agents over? No, look at Foxtons [3].

Are menial tasks to become a duty of a full service agent? Not if they are providing a valuable service to their clients.

If an agent is expected by sellers to do menial tasks, it means:

Its hard to have sympathy for their plight. Selling homes is a full time profession, not suitable for part time work [4]. Part time agents can sell during a housing boom. In fact, anyone can sell during a housing boom because its essentially order taking.

I’d look for agents that can actually sell my house, because, in the long run, its a lot cheaper for me to vacuum my own house, even though I can’t stand doing it.