I’ve long been a fan of Guy’s insights and how he cuts through the $^%^&&%##**&% to get to what’s important. I first observed this when he was at Apple Computer eons ago and then when he was President of ACIUS, the database software company behind 4th Dimension we used to build Miller Samuel, and with his series of books beginning with the “Macintosh Way.” A couple of years ago I interviewed him on my podcast .
Guy, along with Shawn Welch, have written a terrific new book:
APE: How to Publish a Book (Author, Publisher, Entrepreneur) . And when he dropped me a note about it I got very excited since I’ve been in “I need to write a book” mode for several years, getting nagged and nudged by friends and family. This book answers my questions and more importantly, puts me at ease with the process. I highly recommend it.
He calls it “Artisanal” Publishing, currently a wildy popular and soon to be overused word in our culture, but it’s Guy’s word and I’m a believer.
As digitization creates a revolutionary opportunity for writers to become their own publishers a new self-publishing infrastructure has emerged. This book will become the standard guide to this new publishing universe.
— Jason Epstein, former editorial director of Random House and co-founder of On Demand Books.
APE: Author, Publisher, Entrepreneur-How to Publish a Book [Kindle Edition ]