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Greenwich

CNBC TV 4-25-19 Coverage of Elliman Reports on Greenwich and Fairfield County, CT

April 27, 2019 | 7:08 pm | | TV, Videos |

Diana Olick at CNBC reached out to me this week to talk about the Q1-2019 Elliman Report on the Greenwich, CT housing market (as well as Q1-2019 Fairfield County, CT) and the impact of the federal tax law on high-end suburban markets in NYC metro.

We spoke on Greenwich Avenue in Greenwich at 8:30 am and had to keep doing segments over because of the random roars of delivery and garbage trucks. The irony was not lost on me – a busy downtown with not a lot of empty parking spaces so early in the morning – combined with a slow housing market. Anecdotal but this is what we are seeing at the macro level – a robust regional economy with soft housing conditions.

We were set up in front of a Vineyard Vines store while I was wearing a bright Ted Baker tie (Hey, I can be a social media style influencer too). The irony in this product placement “ties” this story altogether (in my own mind). I received more feedback about my tie than I did on my content. Oh well. And for the record, Diana made very clear to me that she commented on my tie first.


Here’s the segment that also includes my friend Jennifer Leahy of Douglas Elliman, their number one agent in Connecticut who just sold the massively oversized home of 50 Cent.

New tax laws take a toll on home sales in Connecticut from CNBC.


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Elliman Magazine Winter 2019 – Market Update

December 14, 2018 | 3:18 pm | | Charts |

The Winter 2019 Issue of Elliman Magazine was just released. I provided a two-page spread showing various market tidbits on random U.S. markets where Douglas Elliman has a footprint. The magazine is well done and a good aspirational read.



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Here’s the full online version of the magazine:

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Fall 2018 Elliman Magazine – Market Update

September 7, 2018 | 10:00 am | Infographics |

The Fall 2018 Issue of Elliman Magazine was just released and as usual, I provided a two-page spread showing interesting (my definition, lol) of what is going on in some of the markets under their national footprint. The magazine is well done and a fun aspirational read.


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Here’s the full online version of the magazine:


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Real Estate ChartArt in Elliman Magazine’s Fall 2017 Issue

September 18, 2017 | 3:12 pm | | Charts |

Douglas Elliman Real Estate just published their fall issue. I created the content for pages 208-209 and I think it looks pretty snazzy (and interesting).

Click on image below to expand.

EllimanMag

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Market Optics Over Facts: “Greenwich, CT is Vibrant and Active”

November 19, 2016 | 8:21 am | Favorites |

I was reading the newspaper 2 weeks ago and saw that a well regarded area real estate brokerage firm had provided a listing photo magazine insert. I noticed what appeared to be a marketing inconsistency that referred to the Greenwich, CT housing market broker panic of a few months ago.

Below is the “We’re #1 in this market” type headline which is common in these photo magazines.

hldarien

But it gets more interesting…

For the uninitiated, the Greenwich housing market received the ire of master of the universe Barry Sternlicht, CEO of Starwood which is based in Greenwich. According to area brokers, he was unable to sell his Greenwich home. Apparently it was frustrating so he spoke about it at a large business conference. Bloomberg news captured the slight in “Greenwich Is the Worst U.S. Housing Market, Sternlicht Says

“You can’t give away a house in Greenwich,” Sternlicht said Tuesday at the CNBC Institutional Investor Delivering Alpha Conference in New York.

The brokerage community in Greenwich was appalled and many took the insult personally, at the risk of propping up sellers to unrealistic expectations they have maintained since 2007. Some agents wanted to write responses in the local papers and have celebrities speak out on how amazing Greenwich was as a residential community. Sadly that type of response completely missed the point. Greenwich is awesome. I have relatives who live there. It is beautiful, close to the commuter trains into the city and has a terrific school system. But that isn’t what Sternlicht was criticizing.

A real estate agent’s job is to help their clients navigate a housing market, not lead their clients to believe agents can prop it up artificially (aside from the “glass is half full” orientation) because agents are not bigger than the market. The effectiveness of spinning market conditions to hide actual conditions is a myth. I believe this way of broker thinking actually damages the market by keeping the gap between buyers and sellers artificially wide.

Greenwich, which relies on Wall Street for the high end home buyer market, did not see the boom of the past five years that NYC saw. Bonuses being paid out to Wall Street are forecast to be lower this year for the third year in a row. I wrote about this agent-market disconnect in my Housing Note when the Sternlicht article came out. In addition, areas furthest away from the town center have been the hardest hit as more and more new buyers are reflecting the new urbanism call for walkability.

It appears this brokerage firm was attempting to counter Sternlicht’s insult and placate their own agents, by inserting the following awkward headline: GREENWICH REAL ESTATE IS VIBRANT AND ACTIVE in this listing photo magazine insert below.

I understand that the results of their market report were almost identical to ours – sales slipped year over year – but less than the size of the prior quarter slip. Incidentally they no longer prominently post their market reports on their web site. I assume they have been removed for a similar reason. Current market conditions are weaker than a few years ago in the areas they service so there is no need to illustrate it. Anyway, that’s only my assumption.

The following photo ad even says (you can see the top of the “5%” on the lower right of the photo that says their sales are up 5%. But that factoid does not speak to the market, rather it really speaks about the sales volume of their company. This is misdirection since it contradicts overall market direction.

hlgreenwich

I have long admired this firm and still do so I sent my thoughts about this to a senior executive I know but received no response. I can only assume that this was thought to be a good recruiting tool to attract those agents appalled by the attack on the Greenwich market by Sternlicht. Unfortunately this doesn’t do any market participant any good since real estate brokers are supposed to be trusted advisors.

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