The interest in real estate is keeping newspapers seeing black ink. [Note: Paid Sub.]  Besides homeowners who have seen the value of their properties rise over the past several years, it is newspapers, specifically classified advertising, that have enjoyed the rise but the recovery has been slow. 
Real estate comprises 1/4 of all classified advertising. Gains in real estate advertising  has possibly masked increased competition from web site listings. Correspondingly, newspaper stocks have not done well in 2005. 
Could the intensity of bubble talk  be more influenced by the thirst for dollars than we give it credit for? Could the media make the bubble a self-fulfilling prophecy?