I have a great discussion with Jon Gollinger , Founder and CEO, Accelerated Marketing Partners  who sets me straight on the concept of accelerated marketing as a process (hint: it’s not all about auctions).
In early 2009, he and I were part of a New York Times page one story  on his marketing prowess.
Jon pulls no punches when it comes to understanding the consumer – they are the ones who set market price. I have long admired his skill in creating a market environment that attracts real participation, best exemplified in his company slogan:
“You bid it, you win it.”https://www.millersamuel.com/wp-content/uploads/oldimages/podcasts/2010.08.17-The-Housing-Helix-Podcast-Jon-Gollinger-Founder-CEO-Accelerated-Marketing-Partners-LLC.mp3