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Buy The Numbers: Luxury Defined By A Bundle Of Amenities

Haute Living New York Magazine
Jonathan J. Miller
October 1, 2006, pages 150-151 pages

I have always been intrigued by the idea of a bundle of amenities that define a luxury property. When I think of the term bundle, I think of the bundle of rights as it relates to the rights of owners to their property. But in the context of this discussion, the term bundle is quite different. Bundling means viewing amenities as a package rather than a la carte. It is the concept that a collection of amenities, rather than a specific item, define a luxury property. Bundling applies to both new development and re-sales and despite the fact that it is the key to the value of a luxury property, it is often overlooked. As the saying goes, the whole is greater than the sum of the parts…

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