- Miller Samuel Real Estate Appraisers & Consultants - https://millersamuel.com -

This Week’s Blog Marketing Prowess: Framing

One of the better ideas for marketing your blogs these days seems to be going to the trouble of making a list. A top ten list, a favorites list, lists of lists and so on.

Its called framing.

By ranking others, you infer that you are an authority. You announce it to every blog on the list and then each blog ultimately posts it as shameless self promotion (I am certainly guilty of that every day).

Matrix (see?) was announced as one of the “Top 35 Real Estate Blogs” according to biggerpockets.com [1], a real estate investing community site that I was not familiar with.

However their content is impressive and I appreciate their recognition. In fact, I agree with much of their list but they left out UrbanDigs.com [2], who recently won an award as most innovative real estate blog from Inman at the San Francisco Connect conference.