Why do real estate agents have head shots? Are there people who think, Well I’d like to buy this house, but what if the person selling it looks like a wolf?
A friend of mine recently described himself as a sheep in wolf’s clothing. Besides being in danger of wearing out the whole wolf metaphor thing, this photo idea has always gnawed at me (ok, ok, sorry).
Over the past decade, it had become de rigueur in the real estate sales business to insert a head shot on the agent’s business cards. At some point, someone thought it helped personalize the agent, to bridge a better connection between the consumer and the agent.
It has always bother me for reasons I can’t explain. Office managers, lawyers, accountants, appraisers, bankers, home inspectors and many mortgage brokers I know that are connected with the real estate profession don’t seem to have photos on their business cards. Why?
I worry that the photo is on the card for the wrong reason. It is somehow another tool to soften the need to meet face to face and build a direct rapport. A logical extension of voicemail.
Somehow I can’t picture it so please clue me in.