I met Rich Barton, Zillow CEO , at an Inman/Curbed party held during an Inman conference in Manhattan a long time ago, the evening before Zillow’s launch. I asked Rich, a very nice and fascinating person, what he did for a living, not realizing he was the co-founder of Expedia. Ugh. He also said they were launching their latest effort the following morning – a web site called “Zillow,” and he added “as in rhymes with pillow” to the description. Little did I know real estate would never be the same after that.
So this weekend’s SNL skit on Zillow  was particularly delicious with all the “pillow talk.” Even Rich got a kick out of it.
February 7, 2021 
Your LOL UPDATE for February 10, 2021
Dear @SNL, since you stole my Zillow joke last night please Venmo me the sum of 1 million dollars. My full special Cut/Up is on youtube if you need more ideas. pic.twitter.com/lC3yBpcs1h — Ted Alexandro (@tedalexandro) February 7, 2021